GuardOn

Removing blockers to drive adoption

HealthTech B2B, B2B2C, B2C

Overview

Even with a free app in the market for 3 months, GuardOn was failing to get traction. Talking to and testing the app with people revealed major friction points: long onboarding flow, usability issues, functionality-breaking bugs, and unclear differentiation from built-in SOS features. Additionally, the wearable lacked appeal, reducing perceived value.

I can simply press the power button thrice to send an SOS quickly. Why do I need GuardOn?

— An interviewed woman

Client

ionidea Inc. (FTE)

My role

Owned design and research

Worked with

CEO & Co-founder, Product Manager, and Engineers

Duration

June 2018 – Q3 2019 (not continuous)

GuardOn on Google Play GuardOn on Apple App Store Website

Solution

I spearheaded a product-wide UX overhaul focused on reducing friction and enhancing usability by:

  • prioritizing essential details in a quick setup process to minimize onboarding friction;
  • introducing voice commands and a persistent alert trigger notification that reduced alert time from over 15 to under 8 seconds;
  • reframing the UI and navigation for better discoverability and usability; and
  • adding an interactive wearable demo to ease learnability.

I also pitched a Command & Control Center concept to improve alert monitoring and response co-ordination and offer a comprehensive safety solution for enterprises to protect their staff.

* Changes were implemented in phases, so the screenshots below may show inconsistent intermediate states.

Impact

>20x

growth in userbase

4+

average rating on app stores.

Informed product development and a monetizable differentiator

  • My Command & Control Center concept inspired development of GEMS (GuardOn Emergency Monitoring Service) which was factored into paid subscription plans.
  • GuardOn launched a new, phone-independent wearable (”Freedom Explorer”) to address mobile connectivity concerns.

Improved user experience and reception

  • Onboarding took less than 2 minutes (down from over 5m).
  • Alerts could be raised in under 8 seconds (down from over 15s) with voice commands or the lock screen notification.
  • Many critical technical issues not found in QA were fixed after getting discovered during user tests and interviews.

The new alert system is much easier to use now.

— An enterprise customer representative

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Let’s make

GREAT PRODUCTS!

I’ll ensure the journey is seamless, and the result — impactful

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